Toad&Co — Landon Groves

Toad&Co
2025

Brand Campaign
Social

CTV

They said it couldn’t be done. They said, “Landon, you couldn’t possibly write another commercial that requires us to cast and train a live animal.” Dear reader, I proved them wrong.

Toad&Co is a clothing brand that’s been making eco-friendly basics for 30 years. After coming to us for a brand awareness spot, our research showed that people are looking for more than fleeting fashion trends — they want clothes they can spend their whole lives with. So we thought, why not frame it as an actual relationship?

The final spot was a cheeky twist on the company’s name, and a tender love story between a woman, her jacket, and a real toad. It leaned all the way into the brand’s quirky, feel-good tone — a perfect fit for clothes you can’t help but fall in love with.

Read about it in Muse by Clios & The Drum!

CREDITS

DIRECTOR
CREATIVE
MOTION
COPY

STRATEGY
ACCOUNT

AGENCY

JEREMY FREEDBERG
ANTON JELUDKOV
ELLIE HALL
LANDON GROVES
MADELINE HESTER
PATRICK COLLINS
ELLEN EVANGELIDES
ALEXANDRA BUHROW
SOMEODDPILOT

GOOD WORK THAT WORKS GOOD™