The Row — Landon Groves

Related Rentals
2023

Naming
Brand Identity
Brand Anthem
Out of Home

Related Rentals made their mark with luxury properties in New York, LA, and San Francisco. Turning their sights inland, they built a gorgeous new high rise in Chicago’s West Loop neighborhood and needed a strong-as-steel brand identity to go with it.

We helped give life to the structure with a punchy name, ritzy amenity titles, and an immersive anthem video / OOH campaign that drops you exactly where you want to be: in the center of it all.

CREDITS

CREATIVE
DESIGN
MOTION

COPY
STRATEGY

ACCOUNT

AGENCY

ANTON JELUDKOV
FREDERICK ESCHRICH
ELLIE HALL
MYRA RIVERA
LANDON GROVES
PATRICK COLLINS
KIM YEOH
JESSIE LABELLE
ALEXANDRA BUHROW
SOMEODDPILOT

CHICAGO, IL