Smith Optics Rx — Landon Groves

Smith Optics
2022

Brand Campaign
Anthem Video
Social

True focus isn't about going heads down or living for the hustle. It’s about shifting sights, changing direction, being fully present in every moment.

When Smith Optics decided to make the leap into the prescription eyewear vertical, they tapped us to bring it to life. Our campaign put a fresh perspective on focus with a series of intimate vignettes, each centered on their pro athletes’ various side projects.

CREDITS

CREATIVE
MOTION
COPY

STRATEGY
ACCOUNT

AGENCY

ANTON JELUDKOV
JEREMY FREEDBERG
LANDON GROVES
PETER COREY
PATRICK COLLINS
JUSTIN HOOT
LEILA SHERBINI
SOMEODDPILOT

CHICAGO, IL