Smith Optics, the beloved adventure brand worn by over half the people on the mountain, works with some of the biggest names in extreme sports. For the 2022 season, they wanted to hero their roster of pro athletes and do it in a way that showed off their larger-than-life personalities.

To scratch the itch, we developed a down-to-earth, home-movie inspired campaign all about the friends you make and the rules you break above snowline.