2022
When Smith Optics decided to make the leap into the prescription eyewear vertical, they tapped us for a series of videos to bring it to life. Our campaign put a fresh perspective on focus with a series of intimate vignettes, each centered on their pro athletes’ various side projects.
2021
When they aren’t dabbling in prescription eyewear, Smith Optics is more commonly known as the gargantuan ski gear brand worn by over half the people on the mountain, working with some of the biggest names in extreme sports. For the 2022 season, they wanted to hero their roster of pro athletes, and do it in a way that showed off their larger-than-life personalities.
We developed a down-to-earth, home movie-inspired campaign all about the friends you make and the rules you break above snowline.
We developed a down-to-earth, home movie-inspired campaign all about the friends you make and the rules you break above snowline.
MOTION
COPY
STRATEGY
ACCOUNT
AGENCY
JEREMY FREEDBERG
MYRA RIVERA
LANDON GROVES
PETER COREY
PATRICK COLLINS
JUSTIN HOOT
LEILA SHERBINI
SOMEODDPILOT