Mijenta — Landon Groves

Mijenta Tequila
2023

Brand Campaign
Brand Platform
Social
OOH

As the world’s first B-Corp certified tequila, Mijenta’s inaugural ad campaign had to be an announcement. They needed a launchpad that transcended all the category tropes—something that revealed an authentic, unspoken truth about the brand.

With “Unearth the Spirit,” we built a whole universe around their mythological origin story, and found a kind of tension between the land, the liquid, and the human spirit. The result was a campaign and platform that encourages us to dig deeper, and to look more closely at our relationships with the natural world.

CREDITS

CREATIVE

MOTION

COPY
STRATEGY

ACCOUNT

AGENCY

KARA HAMILTON
ANTON JELUDKOV
SABRINA SIEGEL
ALIYA HAQ
JEREMY FREEDBERG
LANDON GROVES
PATRICK COLLINS
KIM YEOH
ELLEN EVANGELIDES
ALEXANDRA BUHROW
SOMEODDPILOT

CHICAGO, IL