Kettle & Fire — Landon Groves

Kettle & Fire
2025

Brand Campaign
Social

Digital

CTV

OOH

Kettle & Fire is the #1 best-selling bone broth in North America. The category’s been blowing up lately, and with that, a lot of competitors have started leaning into the same tired wellness clichés. So we figured, why not try something different?

We took viewers alllllllll the way back to the Paleolithic era with a spot that follows a caveman’s discovery of bone broth (an epiphany that changes history forever). And it’s all anchored by a fun tagline: “Be a Bonehead.”

Read about it in Muse by Clios!

CREDITS

CREATIVE

MOTION
COPY
STRATEGY
ACCOUNT

AGENCY

ANTON JELUDKOV
KARA HAMILTON
ELLIE HALL
LANDON GROVES
PATRICK COLLINS
ELLEN EVANGELIDES
ALEXANDRA BUHROW
SOMEODDPILOT

CHICAGO, IL