Fjallraven — Landon Groves

Fjällräven
2021

Print
Direct Mail
Out Of Home

Fjällräven, the sustainable Swedish clothing brand, designs its gear to be passed down for generations. For their holiday mailer, we wanted to create something with that same well-worn, lived-in quality.

Taking a page from John Muir and Henry David Thoreau, we turned the pamphlet into an educational, nature-inspired field guide. The final product was a love letter to the brand’s native forests, complete with penciled-in diary entries to make it feel like something pulled straight from your grandpa’s rucksack.

CREDITS

CREATIVE
DESIGN
COPY
STRATEGY
ACCOUNT
AGENCY

ANTON JELUDKOV
FREDERICK ESCHRICH
LANDON GROVES
PATRICK COLLINS
MADELEINE MARRET WIRTH
SOMEODDPILOT

CHICAGO, IL