Chicago Fire FC
2024 Brand Campaign
Social
OOHWhen superstar Lionel Messi joined Miami’s MLS team, their games became the hottest tickets in town... every town. Whether he’s at home or on the road, the forward from Argentine draws a massive crowd.
When Chicago saw their name on the schedule, they knew they needed a lights-out campaign to build awareness and get butts back in seats after a slow start to the season.
We partnered with the club for an explosive, high-energy campaign built around a pithy tagline: “Miami plays with fire.” Crucially, our work didn’t just cast the spotlight on Messi — it elevated the Fire (and Chicago) to the global stage, and let the fans know that win or lose, it was gonna be a night to remember.
Chicago Fire FC
2025 Broadcast
CTV
We followed right up with something even bigger: A brand refresh and a broadcast spot for the biggest night in advertising. Our Super Bowl ad was a disruptive invitation to sports fans everywhere to rally together and get fired up for the team’s upcoming season.
CREDITSDESIGN
MOTION
COPY
STRATEGY
ACCOUNT
AGENCY
ANTON JELUDKOV
FREDDY ESCHRICH
SABRINA SIEGEL
ELLIE HALL
LANDON GROVES
MADELINE HESTER
PATRICK COLLINS
JUSTIN HOOT
ALEXANDRA BUHROW
SOMEODDPILOT