Chicago Fire FC
2024
Brand Campaign
Social

OOH
When superstar Lionel Messi joined Miami’s MLS team, their games became the hottest tickets in town... every town. Whether he’s at home or on the road, the forward from Argentine sells out stadiums with ease.  When Chicago saw their name on the schedule, they knew they needed a lights-out campaign to build awareness and get butts back in seats after a slow start to the season.

We partnered with the club for an explosive, high-energy campaign built around a pithy tagline: “Miami plays with fire.” Crucially, our work didn’t just cast the spotlight on Messi—It elevated the Fire (and Chicago) to the global stage, and let the fans know that, win or lose, it was gonna be a night to remember.







CREDITSDESIGN


COPY

STRATEGY
ACCOUNT

AGENCY
ANTON JELUDKOV
FREDDY ESCHRICH
SABRINA SIEGEL
LANDON GROVES
MADELINE HESTER
PATRICK COLLINS
JUSTIN HOOT
ALEXANDRA BUHROW
SOMEODDPILOT

CHICAGO, IL©2024