Chicago Fire FC — Landon Groves

Chicago Fire FC
2024

Brand Campaign
Social
Out Of Home

When superstar Lionel Messi joined Miami’s MLS team, their games became the hottest tickets in town. And I mean every town. At home or on the road, the forward from Argentine draws a massive crowd. When Chicago saw their name on the schedule, they knew they needed a lights-out campaign to build awareness and get butts back in seats after a slow start to the season.

We partnered with the club for an explosive, high-energy campaign built around a pithy tagline: “Miami plays with Fire.” Crucially, our work didn’t just cast the spotlight on Messi. It elevated the Fire (and Chicago) to the global stage, and let the fans know that, win or lose, it was gonna be a night to remember.

CREDITS

DESIGN

COPY

STRATEGY
ACCOUNT

AGENCY

ANTON JELUDKOV
FREDDY ESCHRICH
SABRINA SIEGEL
LANDON GROVES
MADELINE HESTER
PATRICK COLLINS
JUSTIN HOOT
ALEXANDRA BUHROW
SOMEODDPILOT

CHICAGO, IL