Smith Optics Rx — Landon Groves

Smith Optics
2022

Brand Campaign
Anthem Video
Social

True focus isn't about going heads down or living for the hustle. It’s about shifting sights, changing direction, being fully present in every moment.

For Smith Optics’ prescription eyewear vertical, we put a fresh perspective on focus with a series of intimate vignettes, each centered on their pro athletes’ various side projects.

CREDITS

CREATIVE
MOTION
ACCOUNT

COPY

STRATEGY
AGENCY

ANTON JELUDKOV
JEREMY FREEDBERG
JUSTIN HOOT
LEILA SHERBINI
LANDON GROVES
PETER COREY
PATRICK COLLINS
SOMEODDPILOT

CHICAGO, IL